A lot of churches are still depending on old-fashioned phone book ads instead of internet technology to get their church name out into the community.
Well, it looks like the Yellow Pages are about to become obsolete…
This year will be pivotal for the global Yellow Pages industry. Much
like newspapers, print Yellow Pages will continue to bleed dollars to
their various digital counterparts, from Internet Yellow Pages
(IYPs), to local search engines and combination search/listing
services like Reach Local and Yodle Factors like an acceleration of
the print ‘fade rate’ and the looming recession will contribute to
the onslaught. One research firm predicts the falloff in usage of
newspapers and print Yellow Pages could even reach 10% this year –
much higher than the 2%-3% fade rate seen in past years.via beliefnet.com
